Brand receives Roberto Hiraishi trophy for transforming material into a new box for customers
For the first time, Swift has received the Roberto Hiraishi trophy in the Sustainability category at the 30th edition of the Embanews Brazil Packaging Awards, the media hub dedicated to the sector in Brazil . With a design jointly developed with WestRock, a multinational corrugated cardboard packaging manufacturer, the packet that transport Swift goods from the plant to the distribution center and then to the stores has found a new destination: e-commerce clients.
Every year, Embanews runs the competition to encourage and divulge the experiences of business with the aim of developing the sector and stressing the importance of packaging for society . The awards ceremony, which showcases the best work in the area, corroborates one of the principles of Swift, as emphasized by Joice Derlan, management systems specialist and the brand’s sustainability projects manager. “The aim of this project is to reduce the use of packaging, since a single box can be transformed into a new option for use by e-commerce and is yet another Swift initiative in favor of the environment, strengthening our Respect for the Planet and Community Support pillar. We expect to see this initiative implemented in all Swift deliverables very soon”, says Derlan.
Find out how the process for reusing the box functions: