The teams came together in discussions about the trends, techniques and challenges for the industry
The sustainability and animal welfare teams of Seara and Friboi joined forces to represent JBS at the symposium “Definindo o Futuro do Bem-Estar Animal na América Latina” (Defining the Future of Animal Welfare in Latin America). The event, which was held in São Paulo, was staged by Produtor do Bem, a social startup founded by a network of specialists from academia, civil society and the private sector and which engages in certifying food production systems.
From April 12 to 13, Brazilian and global food companies, NGOs, researchers and other stakeholders came together to debate the main opportunities and challenges of the industry on the issue of animal welfare.
Seara was represented by Vamiré Luiz Sens Júnior, Executive Manager, Sustainability,who presented Seara’s initiatives involving the sustainability and welfare of broiler chickens, in addition to the participation in a roundtable during the event by Sheila Guebara, Sustainability Director and other professionals of the business: Ianê Almeida, Michele Bellaver, Suellen Martins and Elizabeth Baggio. Friboi was represented at the event by the corporate specialists in animal health and welfare, Everton Andrade e Carlos Silva.
The first day of the event saw members of the faculty of highly respected universities and executives of companies involved in the subject matter and advisory of major market rankings deal with the changes in regulations, consumer behavior and the expectations of investors and NGOs in recent years, and how they will affect the corporate approach to this subject.
To round off the first day of the event, the global food companies were given the opportunity to present a shared outlook for the food industry. At the round table were Vamiré Luiz Sens Júnior, Executive Manager Sustainability at Seara.
“Congratulations to Produtor do Bem for the excellent initiative! Bringing together the various industry stakeholders and encouraging dialog, creating a fertile and positive setting, enables us to better understand the challenges and, together, to create intelligent solutions with lots of synergy. It was a pleasure to share with the audience, both present and online, a little about the good practices that Seara employs in animal welfare. Our presence at the event and support for this initiative reiterates how engaged and committed we are to this topic”, points out Vamiré.
Joining him were executives and managers of major retail networks and other companies from the agrobusiness and animal protein sector.