The first edition of the event was held on the centuries-old Fazenda Campanário ranch in Mato Grosso do Sul
The 1st edition of the Friboi Day took place on November 10. The field day organized by the business took place on the century-old Fazenda Campanário ranch located in Mato Grosso do Sul, with the participation of 450 livestock farmers to demonstrate how sustainable production functions in practice.
Already acknowledged as one of the largest gatherings of the industry in Brazil, the aim of Friboi Day was to demonstrate good practices to livestock breeders and farmers so that they can move ahead with adopting more sustainable, low-carbon livestock farming.
"Our intention is to effectively identify ranches that are already doing this on a scale and efficiently and thereby promote them (to the rest of the market), so that they become role models ", stressed Fábio Days, Livestock Farmer Relationship Officer of Friboi.
During the event, the participants had opportunities to sit in on presentations and dynamic and practical workshops that were easy to understand. Besides emphasizing the importance of sustainable livestock farming, the event also showcases under one roof all the programs and services that Friboi is able to offer.
“We quite often notice that livestock farmers are unaware of the existence of a company within the scope of JBS, like fertilizer manufacturer Campo Forte Fertilizantes or JBS Transportadora, which is an incredible transport company. Many of them also do not understand that the Fazenda Nota 10 (Top-Scoring Ranch) program is a kind of benchmark, a method for supporting management development of ranches; nor do they know what the firefighting teams organized with the NGO Aliança da Terra do and how important the Green Offices are", he emphasized.
Sustainability on the Fazenda Campanário ranch
The Fazenda Campanário ranch was chosen to host the first edition of Friboi Day, demonstrating how it is possible to breed cattle efficiently while conserving the environment.
Founded in 1910, Campanário is a high note in the history of Brazilian agribusiness and led the way in producing yerba mate. At present, the ranch’s flagship activity is grain production and beef cattle, a benchmark project in integration, good practices, stewardship and sustainability in Brazilian livestock farming.
The Friboi Day event was fertile ground for inspiring other livestock farmers. The intention is to undertake other similar events in 2023.