The digital platform about leather showcases its rollouts and projects at an on-line event about solutions in design, innovation and sustainability for fashion
Leather Labs, the digital platform of JBS Couros, took part in the Inspiramais Digital event, with a virtual stand and an exclusive talk for attendees. In line with the theme of the Innovation and Fashion Salon (Future Proof – the quest for a safer, more responsible and meaningful future), the brand showcases its main new ideas in leather for footwear and artifacts, with the focus on sustainability and technology, as well as displaying recently launched accessories made from Kind Leather, the leather with the most sustainable production concept on the market.
The major differential of the brand’s participation in this edition of Inspiramais Digital was the exclusive talk given to those who registered for the event. On the first day, Leather Labs brought together partners and celebrities from the fashion world to talk about how the cottage leather industry can transform lives, as is the case of the partnership between the platform and the NGO Orientavida, which trains women in situations of social vulnerability in the city of Potim (SP).
Below you will find information about the participants in the talk given by Marnei Carminatti, the creator of Inspiramais and creative director and coordinator of the Leather Preview.
Jorge Bitencourt: the brains behind the Leather Labs platform and Marketing Executive Manager of JBS Couros. He has also worked as a consultant and professor of marketing and competitive intelligence at institutions like the Mackenzie University, FIPE, FIAP and FIA. Jorge believes that Leather Labs can bring international-standard sustainable leather and small and middle market businesses closer together, thereby contributing to educating, demystifying and demonstrating the benefits of the material and its importance for the circular economy.
Manu Rodrigues: stylist, has worked for major brands like Lacoste and Hermès, both in Brazil and in France. She studied fashion at the University of Lyon, and has been in the market for 18 years. For seven years, she has had her own brand, Cabana Crafts (@cabana_crafts), consisting of clothing and accessories hand-made from natural raw materials like leather, linen and straw. With the emphasis on comfort and conscientious consumption, the stylist designs items with unique characteristics that manual work permits, and counts on the collaboration of artisans throughout Brazil who add their regional techniques and knowledge to the production.
Ana Eliza Angelieri: began as a volunteer at the NGO Orientavida in 2018 and is currently the institution’s spokesperson for matters involving partnerships with companies and sponsors. In addition, she is responsible for seeking out projects that expand the NGO’s social actions while making a greater impact on the communities where it operates. She heads up income generation programs that focus on providing work, income and women’s empowerment to the women that the NGO supports, in addition to the Pense Rosa (Think Pink) project created to donate mammographs for women in the waiting list for their examinations under the Single Public Health System.
Follow the social networks of Leather Labs (@leatherlabs) for additional information about the brand’s leading new ideas.
Kind Leather
In 2019, JBS Couros launched the sustainable leather, Kind Leather. Using a more efficient and innovative production process, the new leather offers industry and society a series of important environmental, social and economic benefits through the intelligent use of raw materials and resources, traceability, sustainable origin and eco-efficiency.
The philosophy of Kind Leather consists of the belief that if a material is to be truly sustainable, its use must take into account the entire production chain. So, JBS Couros has introduced to the industry a more planet-friendly solution: removing at the start of the process those parts of the leather that are hardly of any use, since this material can be sent to other industries, like the pharmaceutical and food industries, transforming waste into raw materials and making a significant contribution to the sustainability of the entire value chain.
Find out more at: https://www.kindleather.com.