Combining homemade flavor with innovation and sustainability, Swift is introducing new options in its range of prepared foods in reusable pots that can be easily heated (BPA-Free). To signal the arrival of winter, the brand is betting on four versions in a limited edition for the season, free of conservatives and additives, for those looking for flavor and convenience during the season: cassava and rib broth, cream of cheese, cream of onion and beans and bacon broth.
The aim of Swift with the range is to be a tasty, practical and creative presence at every meal, with multifunctional packaging available in different colors. With more than ten options in conservative or additive-free prepared foods, differentiated recipes and combinations augmented with ingredients for some of the dishes preferred by Brazilians – such as black bean stew, “Escondidinho”, a type of shepherd’s pie in three different flavors, a range of broths, truck driver’s rice and diced chicken – the products are available at the leading retail networks in Brazil, as well as in the brand’s own stores, site and app.
Always alert to the needs of the market and its socioenvironmental role, Swift is investing in ecological packaging to foster the reduction in the volume of waste while providing a responsible gastronomic experience. With their colored and modern layout, the little reusable pots are collectible and lead consumers to understand the importance of adopting more sustainable habits into their routines.
“Our commitment is to offer products which, in addition to being tasty and practical, introduce people to our policy of the ‘3 Rs’: Reduce, Reuse and Recycle. With this range of prepared foods we are prioritizing true taste, sustainability and innovation”, explains Marcos Carvalho, marketing director of Swift.
Swift and You
Swift has a customer relationship program, Swift and You, whose aim is to capture customer loyalty through exclusive benefits like kits and invitations to gastronomic experiences.
“When customers are identified at the time of purchase, we are able to understand their behavior and necessity and, thereafter, establish personalized communications engaging them to become repeat buyers. Today, Swift and You has over two million registered customers, and we know that this achievement is fundamental for getting to know our customers more and more and to offer more meaningful experiences”, adds Carvalho.