Together with the Abril Group and VEJA magazine, JBS held on September 9 an event to debate sustainability in three important Brazilian biomes: the Amazon, the Cerrado savannah region and the Pantanal Wetlands.
Taking part were Gilberto Tomazoni, Global CEO of JBS, and Joanita Maestri Karoleski, president of the JBS Fund for the Amazon, who talked about the role of sustainability in the Company’s strategy, the Net Zero 2040 commitment and the importance of preserving the Brazilian biomes.
The event was presented by Rosana Jatobá, who talked about the context in which Brazil is considered the country with the greatest biodiversity on the planet.
The entire territory consists of six biomes that together represent an environmental heritage still not fully classified to the present day. The Amazon Rain Forest, part of the Amazon Biome, alone holds the planet’s most diverse biological reserve, and is home to around half of all living species on Earth. The Cerrado is the world’s savannah region with the greatest biodiversity. The Pantanal is considered the smallest biome by area, but is one of the richest where Brazilian fauna are concerned. This region is home to the great majority of the animals existing in Brazil. More than protecting the biomes, we have to keep them alive and healthy for future generations.
The key to the success of this mission lies in sustainable socioeconomic development, the use of new technologies, and the participation of the private sector and local initiatives in order to make the most of each biome’s potential.
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